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Marketing to Children

Hypertension Canada supports restrictions on unhealthy food and beverage marketing to children as a policy intervention to improve diet and prevent early chronic disease.   There is consistent evidence that unhealthy food and beverage marketing negatively influence children’s dietary behaviors. 

Canadian children are highly exposed to advertising and marketing of foods and beverages high in fat, sugar and sodium which undermines current government and non-governmental efforts to improve children’s dietary behaviors.

In January 2013, Hypertension Canada, as a member of the Canadian Hypertension Advisory Committee, informed the development of a Canadian Health Care and Scientific Organizations Policy Consensus Statement to Restrict Unhealthy Food and Beverage Marketing to Children.   The statement presents an overview of the supporting evidence, identifies key policy components and parameters and recommendations for government and non-governmental organizations to support, develop and implement policies that effectively reduce children’s exposure to unhealthy food and beverage marketing.

Email tduaheny@ucalgary to include your organization as a supporter of the National Health Care and Scientific Organization Policy Consensus Statement to Restrict Unhealthy Food and Beverage Marketing to Kids

NGO Policy Consensus Statement

  • Executive Summary
  • Full Statement

Take Action

You can send messages of support for these recommendations:

Prime Minister, Steven Harper at Federal Minister of Health, Leona Aglukkaq, at Aglukkaq.L@parl.gc.ca

Resources and Downloads

 

 

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